"Chacun son Cinéma"

There are several reasons to pay a ticket to go to the cinema - reasons which we seldom remember why it is so important to keep going.

We go to the cinema because it makes you:
- wonder why;
- think on the "grande finale";
- cry;
- pay attention;
- look deeply;
- direct your life towards a goal;
- count the minutes;
- clap hardly;
- read;
- enjoy those last hours;
- feel different emotions in an incredibly short period of time;
- disconnect from the surroundings;
- miss another movie;
- laugh;
- want to come back;
- die inside;
- feel alive;
- sing along;
- meet the real cinema;
- know;
- count the chairs;
- live your own life and your own feelings;
- leave and never come back;
- talk about it.